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Building a loyalty program strategy with referral marketing is an effective way to support your top customers and subscribers. With digital products becoming a big hit such as guides, courses, downloads and Amazon, it’s never been easier to start a loyalty program for your business.
According to the New York Times, 65% of all new business comes from referrals. Referral marketing is spreading the word about a product or service through a business’ existing customers.
A few years ago we were looking to start an email referral program for our newsletter at Token Daily. We couldn’t find a suitable solution that would give us a lot of flexibility, so I ended up creating our own custom solution from scratch and integrated it into our website. It was tied to Mailchimp, which was our email provider.