How to launch a Referral Program with ActiveCampaign

In this guide we are showing how you can easily setup a referral and reward campaign and integrate it with your ActiveCampaign email list.

Firewards And ActiveCampaign Friend Referrals + ActiveCampaign Referral Campaign

ActiveCampaign Email Referrals

After creating an account on Firewards, our "Setup Your Referral Campaign" guide will guide you through the process of integrating with ActiveCampaign.
First, we ask to select your current provider. Please select ActiveCampaign:

Firewards and ActiveCampaign Friend Referral Integration

Connect ActiveCampaign

In the next step you will have to provide your API Key. This is a password that ActiveCampaign provides for third party integrations so that we can keep track of, credit referrals and synchronize your subscribers.

After connecting, we go ahead and synchronize our referral data into ActiveCampaigns custom variables for each of your subscribers. One field for instance is going to be the refer friends page that every subscriber gets.

The following screenshots will show you how to obtain this key.

Login to your ActiveCampaign Account

Hover over the cog symbol in the bottom left corner to access Settings -> Developer.

Firewards and ActiveCampaign Friend Referrals - Navigate To Integrations

Copy URL and Key and insert it back into Firewards

Firewards and ActiveCampaign Insert API Key

Account Connected

Firewards and ActiveCampaign Account Connected

ActiveCampaign Account Connected - Whats next?

After you successfully connected your ActiveCampaign account you are able to actually setup your referral program.

Select the ActiveCampaign Subscriber List you would like to use for your referral campaign.

This is usually your main email list.
Activating your list kicks off an essential process for Firewards: we are synchronizing your subscribers with our system.

This step is necessary to provide your newsletter service with variables you can then use in your copy.
Depending on the size of your list, this process can take from a few minutes up to several hours. So please be a little bit patient with us.

You will receive an email notification once your referral program is ready to use.

Firewards and ActiveCampaign Select List to Synchronize

Create Your First Reward

Here you can define your first reward. Rewards are physical or digital items you give your subscribers as a benefit for referring your friends.

Need some referral reward ideas? Check out our blog containing some ideas.

Firewards and ActiveCampaign Create Your First Reward

Your referral program is ready

Firewards and ActiveCampaign Referral Program Setup Successful

Now that you successfully connected your provider and selected the list you are going to use, Firewards is ready for your referral campaigns!

Firewards and ActiveCampaign Referral Program Variables for Email Design

Paste the code into your ActiveCampaign email

Copy and paste the example into your next email campaign. The copy consists of some essential variables that are going to be replaced by a unique referral link and your subscribers current referral status.

Firewards and ActiveCampaign Edit Template

Send out your campaign -> Receive Referrals

Firewards and ActiveCampaign Email Example

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