How to grow your Mailchimp Audience with a Friend Referral Program
Build your own custom referral and rewards system with Mailchimp.
This guide is showing you how to use Firewards to implement your own referral program for your newsletter and use our Mailchimp integration to synchronize the program with Mailchimp.
Mailchimp Newsletter Referrals
After creating an account on Firewards we ask you to select your current newsletter provider.
Please follow the steps to connect our system with your Mailchimp account.
The flow will redirect you to Mailchimp and you will have to sign in to your account. We are using OAuth which is recommended by Mailchimp and known to be the most secure authentication method for building Mailchimp integrations. If you are concerned about security, you can read more about the authentication process here.
Click Connect to connect Firewards with Mailchimp
Login to your Mailchimp Account
Authorize Firewards to access your Mailchimp Account
All-done - You are now connected
Connected to Mailchimp - Whats next?
After you successfully connected your Mailchimp account you are able to actually setup your referral program.
The first thing you should do is synchronize your mailing lists.
To do so, go to Configuration -> Subscriber Lists and click on your list you want to use for your referral program:
Synchronize Your Newsletter Lists
Activating your list kicks off an essential process for Firewards: we are synchronizing your subscribers with our system.
This step is necessary to provide your newsletter service with variables you can then use in your copy.
Depending on the size of your list, this process can take from a few minutes up to several hours. So please be a little bit patient with us.
You will receive an email notification once your referral program is ready to use.
Your referral program is ready
Now that you successfully connected your provider and selected the list you are going to use, Firewards is ready for some referral action!
Copy the variables into your next email campaign and activate the full potential of your new referral program.
Insert The Referral Program into Your Newsletter Campaign
Copy the following example text into your next email issue. The variables (e.g. FW_REFS) are going to be automatically replaced with each subscribers referral status:
YOUR REFERRAL STATUS You have a total of *|FW_REFS|* referrals. Invite *|FW_DELTA|* friend to reach *|FW_NXT_LVL|* status. Check your reward status and invite your friends here: *|FW_REFLINK|*
Open the email design in your Mailchimp campaign and insert the text above into a new text-block:
How the end result looks like
This is how your implemented referral program will look like once you send out your newsletter issue:
Other Examples of a Success Referral Campaign
This is another example of how you can style your newsletter copy by making use of the variables Firewards provides: